Where Good Brands Grow
Ready to step into the US Market with confidence?
Have a product that’s great but needs the attention to truly grow? Struggling to stand out in a distributor’s endless portfolio? Need a US team but limited by time, budget, and the complexities of managing from afar?
At Good Brands Group, we help brands like yours break through, get noticed, and thrive—without the headaches.
OUR FOCUS: MARKET ENTRY AND EXPANSION
Breaking into the US market is no small feat—but with Good Brands Group, you don’t have to go it alone. We’re here to make the process seamless, guiding you through every step of market entry and expansion with precision, strategy, and a focus on delivering the best return on investment. Our approach allows you to tackle the US market at a fraction of the cost compared to setting up your own operations—saving your budget while maximizing your impact.
how we make it happen
Market Analysis and Strategy
We uncover the insights, trends, and opportunities that set your brand up for success.
A La Carte Solutions
Whether you need a full-service partner or support in specific areas, we’ll customize our approach to fit your goals.
Collaboration with Existing Partners
Already have trusted distributors or agencies? Perfect. We’ll seamlessly integrate with your team to ensure consistency and efficiency.
Cost Savings and ROI Focus
Tackling the US market doesn’t have to break the bank. With Good Brands Group, you’ll gain access to the expertise and infrastructure you need—at a fraction of the cost of setting up your own US operations. We’re here to help you stay on budget while delivering the greatest return on investment.
Full-Service Representation
Acting as your US team, we handle B2B sales, B2C strategies, eCommerce management, and distribution partnerships—so you can focus on growth.
Resource Optimization
We leverage your existing resources to craft high-impact solutions that maximize efficiency and elevate your brand.
Synergy Between Brands
Through collaboration within our Good Brands network, we create campaigns that amplify your impact and stretch your marketing dollars further.
Team Development
We’ll train and prepare your team to take over US operations with confidence.
We bring expertise, adaptability, and creativity to the table, ensuring your brand doesn’t just stand out—it thrives in the highly competitive US market.
Additional Services
While Market Entry and Expansion is our specialty, we also offer a suite of services to grow your brand:
Product Launch
From planning to execution, we ensure your product gets the spotlight it deserves.
In-house Design
Beautiful, impactful designs to elevate your brand’s presence.
Wellness Industry Investor Guidance
Insightful support for navigating pre- and post-investment decisions.
Brand Launch
Build a brand that resonates and leaves a lasting impression
Product Development
We leverage your existing resources to craft high-impact solutions that maximize efficiency and elevate your brand.
B2B and B2C Services
Comprehensive or customizable strategies tailored to your audience.
Our Clients
About us
Good Brands Group is dedicated to helping brands achieve lasting success in the US market. We’re your partner in growth, blending creativity and strategy to make every move count.
Our approach is built on collaboration. Whether it’s leveraging synergy within our network for cost-effective campaigns or integrating with your trusted partners, we ensure seamless execution. And when it comes to tackling the US market, we do it smart—helping you maximize ROI while keeping costs manageable.
Think of us as an extension of your team, ready to help you navigate the complexities of market entry and expansion with confidence.
Who we are
-
With 18 years of experience in the wellness space, Frederic has built a career rooted in international business, starting in the cosmetics industry. His journey includes leading the team at high-end manufacturer Jimmyjane, where he spent five years building the brand’s presence in the US, expanding international sales, and establishing its worldwide reputation.
As the former CEO of Fun Factory, Frederic assembled a seasoned, award-winning team that positioned the US as the brand’s primary market and drove its global strategy. His leadership earned him the prestigious XBIZ CEO of the Year award.
Frederic’s expertise in developing brands and navigating global markets continues to define his career, making him a leader in the wellness and lifestyle industries.
-
Kristen is a marketing and branding powerhouse with over 18 years of experience specializing in brand evolution, amplification, and storytelling. She has worked with some of the most iconic names in the industry, including Babeland, Pleasure Chest, FUN Factory, and SUTIL. Her expertise has been instrumental in creating globally recognized campaigns, and redefining brands to elevate their presence in the competitive wellness space.During her tenure at Fun Factory and Global Head of Marketing and Education, Kristen drove marketing strategies, product development, and led impactful education initiatives. Prior to that, she rebranded The Pleasure Chest, positioning it as a leader in the industry. Kristen’s visionary approach earned her the XBIZ award for Marketing Executive of the Year.
As a certified sex educator, Kristen complements her branding expertise with a passion for fostering sexual expression and education. She regularly hosts workshops and has appeared on popular TV shows such as Keeping Up with the Kardashians, Nightline, Penn & Teller, and Our America with Lisa Ling.
Kristen’s innovative approach to marketing and branding continues to inspire and shape the wellness and sexual health industries.
Contact Us
Ready to grow your brand? Let’s strategize, collaborate, and create something extraordinary.